ST. LOUIS and DAYTONA (July 28, 2008) – The Budweiser Shootout, NASCAR’s
season-opening event, will return in 2009 as part of Budweiser’s multi-year
sponsorship renewal with Daytona International Speedway.
Since its inception in 1979, the Budweiser Shootout has become one of the
most anticipated events on the racing calendar for both drivers and fans. The
race marks the start of a new NASCAR season and provides a benchmark for teams
as they gear up for the annual Daytona 500.
“For more than 30 years, race fans have circled the Budweiser Shootout on
their calendars in the way baseball fans look toward Opening Day,” said Tony
Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch,
Inc. “February is the start of our important spring selling season, and big
events such as the Budweiser Shootout and Daytona 500, plus the Super Bowl, NHL
and NBA All-Star weekends, provide a powerful combination to excite consumers
and energize our wholesaler family.”
“We’re pleased and excited to welcome back Anheuser-Busch’s sponsorship of
the season-opening Budweiser Shootout,” said Speedway President Robin Braig.
“Together, Anheuser-Busch and Daytona International Speedway look forward to
providing our fans with a memorable event to start the 2009 NASCAR season at
‘The World Center of Racing.’”
The multi-year agreement for the Budweiser Shootout includes exclusive
alcohol and non-alcohol malt beverage sponsorship of the race weekend, four new
interior track wall signs, and sponsorship of the annual Budweiser Shootout Draw
Party televised by Speed Channel and the popular post-race infield concert. The
2009 Budweiser Shootout at Daytona is scheduled for Feb. 7.
The “Great American Lager” will continue to sponsor the “Great American Race”
as the Official Beer of Daytona International Speedway, the Daytona 500 and the
track’s numerous annual events. Budweiser, sponsor of Kasey Kahne and the No. 9
Budweiser Dodge, retains significant at-track presence through the Budweiser
Bistro concession area in the Sprint FANZONE, a major presence on the infield
scoring tower, use of the Speedway’s logo and Daytona 500 logo, Sprint FANZONE
and on-track visits by the world famous Budweiser Clydesdales, and will continue
to offer its “Green Team” recycling programs to help keep Daytona International
Speedway clean. Anheuser-Busch is also the exclusive beer and malt beverage
advertiser of the Daytona 500 national broadcast on FOX.
Launched as the Busch Clash in 1979, the name changed to the Bud Shootout in
1998, and in 2001, became the Budweiser Shootout. Repeat champions include Dale
Earnhardt (6), Dale Jarrett (3), Tony Stewart (3), and Neil Bonnett, Ken
Schrader, Jeff Gordon and Dale Earnhardt Jr. with two victories apiece. In fact,
the 1998 race won by Bill Elliott with an average speed of 197.802 mph stands as
the fastest sanctioned race in the history of NASCAR.
Daytona International Speedway is the flagship facility of International
Speedway Corporation and home to the Daytona 500, NASCAR’s biggest, richest and
most prestigious event. Daytona International Speedway is a versatile
motorsports facility also hosting the Rolex 24 At Daytona, North America’s
premier sports car race, as well as the legendary Daytona 200 By Honda
motorcycle classic.
Budweiser American-style lager follows the same recipe since 1876. Brewed
with only the finest hand-selected ingredients and Beechwood lagered for the
perfect balance of flavor and refreshment, Budweiser is “the Great American
Lager.” Based in St. Louis, Anheuser-Busch is the leading American brewer, and
ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S.
and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme
park operators in the United States and is one of the world’s largest recyclers
of aluminum cans. For more information, visit www.budweiser.com.