Anheuser-Busch Renews U.S. Olympic Team Sponsorship
Source: Anheuser Busch
Jul 22, 2008 - 9:57:52 AM
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ST. LOUIS (July 17, 2008) – Anheuser-Busch and the U.S.
Olympic Committee (USOC) today announced the iconic American brewer’s renewed
commitment to the athletes and organizers of the U.S. Olympic Team, extending
its exclusive malt beverage sponsorship through 2012.
Anheuser-Busch’s
sponsorship of the USOC spans more than two decades and 13 Olympic Games and
Olympic Winter Games. Budweiser has been an Olympic supporter since 1984 when
the brand was the official beer sponsor of the Olympic Games in Los Angeles.
Anheuser-Busch backs its U.S. Olympic Team sponsorship with significant media
buys on NBC and affiliated networks during the Olympic Games, as well as select
athlete and National Governing Body sponsorships, retail point-of-sale and
promotional items in stores nationwide.
“No sporting event or property
embraces the American passion for pure competition and athleticism like the U.S.
Olympic Team and the Olympic Games,” said Tony Ponturo, vice president of Global
Media and Sports Marketing for Anheuser-Busch, Inc. “Budweiser is an American
icon that is proud to support the U.S. Olympic Team as ambassadors to the
world.”
“Anheuser Busch has proven to be an invaluable partner to the
U.S. Olympic Committee, and its support of the U.S. Olympic Team helps enable
our athletes to pursue their dreams,” said USOC Chief Executive Officer Jim
Scherr. “The continued partnership between these two iconic, American brands
through 2012 reflects Anheuser-Busch’s commitment to supporting tomorrow’s
Olympic athletes, as well as the strength and value of the U.S. Olympic Team
brand and the Olympic Movement worldwide.”
Budweiser is the official
international beer sponsor of the 2008 Olympic Games in Beijing, China, and is
the exclusive alcohol beverage and non-alcohol malt-based beverage sponsor of
the 2008 Olympic Games telecasts on NBC and its cable and Latino properties.
Budweiser and Bud Light also sponsor the U.S. Soccer Federation and the U.S. Ski
and Snowboard Association, as well as 25 National Olympic Committees including
China, Russia, Great Britain and Australia.
“Sponsorship of the U.S.
Olympic Team provides Anheuser-Busch with an opportunity to reach adult beer
drinkers around the globe and, at the same time, gain national and international
exposure for Budweiser and the company's other brands,” Ponturo added. “We’ll
continue to develop an association between our beer brands and the marks and
designations of the U.S. Olympic Team and U.S. Olympic Committee in a variety of
ways, which may include television, print, radio and outdoor advertising, as
well as packaging, merchandising and point-of-sale
materials.”
About Anheuser Busch
Budweiser
American-style lager and Bud Light American-style light lager are the world’s
best-selling beers. Based in St. Louis, Anheuser Busch is the leading American
brewer, holding a 48.5 percent share of U.S. beer sales. Anheuser-Busch ranked
No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and
Global Companies lists in 2008. Anheuser Busch is one of the largest theme park
operators in the United States and is one of the world’s largest recyclers of
aluminum cans. For more information, visit www.anheuser-busch.com.
About
the USOC
The United States Olympic Committee (USOC) is recognized
by the International Olympic Committee as the sole entity in the United States
whose mission involves training, entering and underwriting the full expenses for
the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American
Games. In addition to being the steward of the U.S. Olympic Movement, the USOC
is the moving force for support of sports in the United States that are on the
program of the Olympic, Paralympic, Pan American and Parapan American Games. For
more information of the U.S. Olympic and Paralympic Teams, as well as the USOC,
please visit www.teamusa.org
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