ENCINO, CALIFORNIA (May 5, 2008) … Funnyman Pauly Shore, who is responsible for some of the most outlandish comedies of the ‘90s, will be honored as Comedy Entertainer of the Year at EMA’s Home Entertainment Awards ceremony. The presentation will be on June 24, during EMA’s Home Media Expo, which will be held on June 24-26, 2008 at the Palms Casino Resort in Las Vegas, NV.

“Pauly Shore is a true original. We’re pleased to recognize him with our Comedy Entertainer of the Year Award for his unconventional and unique comedy,” said EMA President Bo Andersen.

Pauly Shore is the writer-director and star of the DVD comedy Natural Born Komics, available now from First Look Studios. In it, Shore is seen doing impromptu acts in and around South Beach with his celebrity friends. Natural Born Komics continues along the path of his 2003 mockumentary Pauly Shore is Dead that satirized the perils of Hollywood.

Shore began writing and performing his own material at age 17. After a few small movie roles he caught the attention of MTV in 1990 when they gave him is own show, Totally Pauly (1990-1995), which garnered national attention and ignited his career.

During this time, his television stint also included the HBO special Pauly Does Dallas (1993), which led to a major role in the movie Encino Man (1992), co-starring Sean Astin and Brendan Fraser. Comedic roles followed in several films including Son-in-Law (1993), In the Army Now (1994), Jury Duty (1995), and Bio-Dome (1996).

Shore spent the last few years adding more projects to his already notable list of film and television credits, including the television movie Hefner: Unauthorized (1999) in which he played comedy legend Lenny Bruce, and several recurring appearances as himself on HBO’s Entourage (2005-2007). Shore also recorded the comedy album “The Future of America”, which was named Best Comedy Album by the College Music Journalists, and later put out “Scraps from the Future”, which earned a Best Comedy Album nomination from The National Association of Recording Merchandisers.

Later this year, Shore will be starring in R. Michael Givens feature film Opposite Day and the upcoming mockumentary, Adoption, in which he went to South Africa to adopt a child a la Angelina and Madonna.

EMA’s Home Media Expo 2008, is a joint venture of the Entertainment Merchants Association (EMA) and Questex Media Group, will be held June 24-26, 2008 at the Palms Casino Resort in Las Vegas, Nevada.

EMA’s Home Media Expo is open to trade and press only. Individuals interested in attending can register at www.HomeMediaExpo.com

To exhibit, please contact: Dan Donati at (714) 338-6726 or ddonati@questex.com

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33billion home entertainment industry. EMA represents approximately600companies throughout the United States, Canada, and other nations. Its members operate approximately20,000 retail outlets in the U.S. that sell and/or rent DVDs and computer and console video games and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider that serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, abilities, home entertainment, landscape design, building services and natural resources through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, and a range of research, data and information products. The company’s operations include more than 500 employees in offices throughout North America, South America, Asia and Europe.