Vivid Girl Sunny Leone

LOS ANGELES – (May 27, 2008) – Vivid Girl Sunny Leone, the 24 year-old adult film superstar, joined with Declare Yourself, the national nonpartisan, nonprofit youth voter registration initiative, today to urge all eligible 18-to-29-year-olds to register and vote in this November's general election.

"As an immigrant who is thrilled to exercise her right to vote in a presidential election for the first time, I wanted to do what I could to get other young people to participate," said Leone who only recently became an American citizen. "There's no excuse not to register -DeclareYourself.com makes it so easy."

The short video, available immediately at declareyourself.com and vivid.com, and soon at dozens of other video sharing websites, features Ms. Leone is, who is, in her words, a "firm believer in personal freedom."

"The best way to exercise that freedom," she says in the video, "is to vote."

The video was filmed on the Los Angeles on the set of one of Ms. Leone's upcoming films.

About Declare Yourself:

Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-29-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself's campaign blankets the landscape of popular culture with a simple, clear message: REGISTER and VOTE! Declare Yourself registered 1.2 million young people in 2004 and has targeted 2 million registrations in 2008.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through licensing and marketing programs that extend to advertising, book publishing and such products as apparel, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website http://www.vivid.com/. Vivid is the first adult company to release a movie on both HD DVD and Blu-ray with "Debbie Does Dallas…Again." The company is also the first to release a title direct and exclusively to Video on Demand. A reality series about the making of the "Debbie" movie has become a popular Showtime TV series. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover and paperback book "How to Have a XXX Sex Life: The Ultimate Vivid Guide" was co-authored by the Vivid Girls and published by HarperCollins.

The company's Vivid-Alt imprint is headed by Eon McKai, alt-porn's dominant icon. McKai has been widely credited as the founder of this new and edgy film genre. He has been profiled in The New York Times, The Los Angeles Times and The Village Voice. Visit Vivid-Alt's popular website http://www.vividalt.com/. Tristan Taormino, popular columnist with The Village Voice and an award winning director has also launched a Vivid-Ed imprint for the company. Visit http://www.vivid-ed.com/.