In a recent survey conducted by Owens Corning, only 27 percent of Americans correctly identified buildings as the major energy culprit. More survey participants singled out transportation and industry as the primary users of energy. Buildings are clearly the primary energy user followed by industry and transportation.

"That startling lack of awareness compelled The Pink Panther to cease his lifelong silence," said Frank O'Brien-Bernini, Chief Sustainability Officer at Owens Corning. "The Pink Panther has agreed to be part of a nationwide campaign to draw attention to the facts."

Communicating directly through his Save Energy blog, The Pink Panther wrote that the Owens Corning survey reveals a deep lack of understanding about the greatest source of energy use - the buildings in which we live and work.

"People keep searching for answers to our energy problems while the answer is all around us," wrote The Pink Panther. "By focusing on the role our buildings play in energy consumption and making simple, easy changes such as adding insulation, we will use a lot less energy."

O'Brien-Bernini said heating and cooling of buildings in the U.S. is also a leading contributor of greenhouse gas emissions - a fact that is not commonly understood. According to a global study by the McKinsey Global Institute, the most cost-effective method for decreasing greenhouse gas emissions is insulating buildings. Yet only 8 percent of survey respondents correctly identified insulation as this most powerful tool, compared to other options such as hybrid vehicles or energy-efficient appliances.

"Imagine what a difference we can make if owners of our nation's nearly 80 million under-insulated homes realize they can easily decrease their carbon footprint by properly insulating," said O'Brien-Bernini. "Our best source of energy is energy we don't use in the first place."

With homeowners everywhere worrying about the economy and winter on the horizon, insulation saves on energy bills. A properly insulated home can save up to 20 percent on heating and cooling costs* - and is an easy do-it-yourself project. It is interesting to note that 68 percent of survey respondents would be willing to pay up to as much as $10,000 more for a home that could help save up to 20 percent on heating and cooling energy-related bills.

The Pink Panther and Owens Corning urge homeowners to head up to their attics to measure their existing insulation and add more to meet current DOE recommendations of up to an R-value of 60. To meet these standards, your attic should have at least 19 inches of fiberglass batt (roll) insulation or 22 inches of blown insulation. By doing so, homeowners will increase their homes' energy efficiency, do more with less and save money this winter.

For more information about current DOE standards, the benefits of insulation and easy instructions about measuring and adding insulation, please visit www.InsulateAndSave.com.

About Owens Corning

Owens Corning (NYSE: OC) is a leading global producer of residential and commercial building materials, glass fiber reinforcements and engineered materials for composite systems. A Fortune 500 company for 54 consecutive years, Owens Corning is committed to driving sustainability through delivering solutions, transforming markets and enhancing lives. Founded in 1938, Owens Corning is a market-leading innovator of glass fiber technology with sales of $5 billion in 2007 and 18,000 employees in 26 countries on five continents.