- The panoramic glass used on the 2009 Ford Glass Roof Mustang filters almost
all of the sun's harmful rays while offering a convertible-like driving
enjoyment.
- The Mustang's glass roof is a first in the sports car segment and reduced
cool-down time and wind noise compared to conventional automotive glass.
- New 2009 Ford Flex and 2009 Lincoln MKS also offer large panoramic glass
roofs as customers seek more sunshine.
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The UV-filtering capability of the new Mustang's fixed glass roof is comparable to sunscreen lotion with a sun protection factor (SPF) of approximately 50 |
DEARBORN, Mich., June 18, 2008 - The 2009 Ford Glass Roof Mustang,
which is shipping to dealerships now, offers convertible-like sunbathed driving
enjoyment without the need for sunscreen. That's because the best-selling sports
car's panoramic glass roof - a factory-installed first in the segment - filters
90 percent of the sun's heat-generating infrared (IR) rays and 96 percent of
burn-causing ultraviolet (UV) rays.
The UV-filtering capability of the new Mustang's fixed glass roof is
comparable to sunscreen lotion with a sun protection factor (SPF) of
approximately 50, which exceeds the dermatologist-recommended sunscreen strength
of at least SPF-15.
In addition, the glass roof's ability to filter IR rays reduces heat load in
the cabin so that occupants remain comfortable while enjoying the sun. The
reflective glass also reduces energy used by the vehicle's air conditioner
system while protecting the interior fabric from fading and deteriorating.
"The Mustang's glass roof gives customers more of what they want, sunshine,
while protecting them against the sun's harmful rays," said Chester Walawender,
Ford's glass technical expert. "But if an occupant wants less sun or additional
privacy, the Glass Roof Mustang comes standard with a retractable mesh sun
shade."
To ensure a comfortable driving experience, the panoramic roof is made of
tinted privacy glass which reduces both vehicle cool-down time and infrared
energy. Measuring more than one square meter in total size, the glass roof
consists of two layers of glass with a layer of transparent vinyl in
between.
The outer ply of glass is clear while the inner side is treated with a silver
pyrolytic coating to reflect some of the sunlight. A thick polyvinyl butyral
layer filters harmful rays and has acoustic properties that muffle wind and
traffic noise by as much as five decibels. The inner glass layer further limits
light transmission by 20 percent, and the manually retractable mesh sun shade
decreases it even further.
Sun-soaked cruising is the Glass Roof Mustang's top appeal factor. Scientific
studies show that increased exposure to sunshine or bright light is therapeutic
because it regulates the body's synthesis of melatonin, a mood-regulating
hormone that modulates the circadian cycle of sleep and wakefulness. Sunshine
also triggers the body's conversion to active vitamin D, considered to be an
effective natural remedy for "the blues."
"I recommend light therapy - be it natural or artificial - to all of my
patients, because it helps elevate mood and energy," said Dr. Douglas J. Arends,
a psychiatrist practicing in Royal Oak, Mich. "Driving or riding in a
convertible certainly is one way to enjoy the health benefits of sunshine."
The 2008 Mustang convertible became the first sports car and the first
convertible ever to earn the highest possible safety ratings in new car crash
tests performed by the U.S. government, including five stars for both frontal
and side for driver and passenger, as well as for roll-over performance. Nearly
one out of two sports cars sold in America is a Mustang and it remains the
best-selling convertible. Mustang also earned first place ratings in the 2007
J.D. Power and Associates' studies on Initial Quality, Vehicle Dependability and
Automotive Performance, Execution and Layout (APEAL).
"The Glass Roof Mustang maintains the brand's safety and quality reputation,"
said Paul Randle, chief nameplate engineer for Mustang. "Mustang owners have
high expectations and we always want to meet them - with strong features like
this glass roof option, plus quality and performance."
The idea of offering a glass roof was researched with Mustang customers
beginning in 2005 to determine interest and pricing. Of those polled, 51 percent
said the styling appealed to them and 42 percent said it would help make their
car more unique. Ford dealer and marketing research indicate that about 20
percent of Mustang shoppers are likely to order the glass roof version, said
Allison Revier, product marketing manager for Mustang. According to J.D. Power
feature content research, 62 percent of buyers in the sports car segment wanted
a sunroof/moon roof on their next vehicle.
The Glass Roof Mustang, which is available as a $1,995 option on both the V-6
model and the GT, is just one Ford model that features ample sunlight and
generous views. The 2009 Ford Flex, 2009 Lincoln MKS, 2008 Ford Edge and 2008
Lincoln MKX also offer sun-splashed driving enjoyment thanks to optional
panoramic roof glass that is privacy tinted for the occupants' comfort and
protection.
According to CSM Worldwide, more and more consumers are opting for vehicles
with some type of glass roof, with multi-panel panoramic sunroofs expected to
double in installation volume to more than 260,000 by 2011.
"They deliver what appears to be a more spacious and less confined interior
and are being used primarily on luxury vehicles, providing easy brand
differentiation for OEMs," said Manuela Dennis, market analyst, North American
Supply Chain and Technology Forecasts, CSM Worldwide.
Dennis added that as design and technology becomes less complex and
expensive, panoramic sunroofs will become a market trend as volumes increase due
to lower pricing.