BMW CREATES LIMITED-EDITION 2009 BMW INDIVIDUAL 7 SERIES FOR NEIMAN MARCUS
Source: BMW
Oct 9, 2008 - 11:25:23 AM
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Unique delivery experience at BMW Welt in Munich and breathtaking drive in South
of France included in Fantasy Package
Woodcliff Lake, NJ - October 7, 2008...
BMW today announced that it will offer -- exclusively through the renowned
Neiman Marcus Christmas Book -- a limited edition of its all-new 2009 BMW 7
Series, designed by the team at BMW Individual, and based on a BMW 750Li. In
honor of the 7 Series' 31st anniversary, only 31 of these personalized models
have been built and the 31 lucky Neiman Marcus customers who buy the car will
have the ultimate "bragging rights" - they will be able to purchase the 2009 BMW
7 Series from October 16 only through authorized BMW dealers, before the
vehicle's North American preview at the Los Angeles Auto Show in November, and
before its 2009 launch date.
Each automobile also includes an
unforgettable European driving experience along the French Riviera. The Neiman
Marcus Limited-Edition 2009 BMW Individual 7 Series and fantasy driving
experience will be available for purchase in this year's Neiman Marcus Christmas
Book for $160,000.
To truly deliver the "ultimate driving experience,"
BMW, through its authorized dealers, is offering the 31 Neiman Marcus customers
who purchase the vehicles an exclusive, once-in-a-lifetime European adventure,
in which they will be able to take delivery of the automobiles from the BMW Welt
in Munich, Germany in April 2009 and then set off on a multi-city lavish
vacation in the South of France. While enjoying BMW's home in Munich,
participants will be granted rare insider access to BMW before embarking on a
journey to Monaco, Nice and Cannes, during which they will be able to road test
their new vehicles along the sumptuous French Riviera - a fitting setting for
the luxurious BMW 7 Series. Upon completion of the trip, the purchaser's new
vehicle will be shipped back to the United States for immediate delivery.
The BMW 7 Series is BMW's flagship sedan and the new 7 Series - the
fifth generation of this legendary automobile - once again demonstrates how
luxury can be seamlessly combined and harmonized with dynamic performance. A
completely new interpretation of style, luxury and driving pleasure, the 2009
BMW 7 Series is the product of a self-assured design philosophy and consistent
yet ever-evolving engineering artistry. Among its many new features, the new 7
Series introduces Driving Dynamics Control, which enables the driver to select
from four progressively sporty driving programs - Comfort, Normal, Sport and
Sport Plus - with the touch of a button. Each program features different
settings for shock-absorber firmness, transmission shift characteristics,
engine-throttle response and power-steering assist.
Powered by an
all-new V-8 engine with direct injection and twin turbochargers, the new 7
Series also represents major progress in efficiency and performance. A 6-speed
automatic transmission with optimized shifting smoothness and speed promotes
enhanced fuel efficiency. While official EPA ratings are not yet in, the 2009
BMW 7 Series is expected to deliver class-leading fuel efficiency. New,
exclusive BMW driver-assistance systems, including the 2nd generation of iDrive,
and comfort-related features, such as massaging, air-conditioned back seats and
new hard-drive music storage, further add to the exceptional driving and riding
experience these automobiles deliver. For greater driving safety, the all-new 7
Series also includes Active Blind Spot Detection and BMW Night Vision with
Pedestrian Detection and is the first in its segment to offer a Head-Up Display,
which projects relevant driving information onto the windshield in front of the
driver.
The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series
sedan includes a level of personalization unique to the 31 models built for the
Christmas Book, including iridescent Diopside Black metallic paintwork and
exquisite BMW Individual Champagne Merino full leather. Even the smallest
details - contrast piping and trim - are customized. The automobile is accented
with interior Piano Black trim elements and BMW Individual steering wheel in
Piano Black finish with wood ring insert and BMW Individual branding.
BMW Individual has a rich history of refining what's good so it becomes
even better, and has been a synonym for outstanding technical ambition and a
desire for automobile perfection. The team of specialists at BMW Individual
primarily aims to achieve an overall concept for the vehicle which presents BMW
customers with an opportunity to make their own personal selection from a
collection of high-quality materials, harmoniously matched paint finishes,
leathers and interior trims. Established in 1991, BMW Individual was the first
outfit of its kind in the industry. Its success story started with a design from
Karl Lagerfeld, which was followed by another two designs over the next few
years. These unusual prototypes, along with designs by artist David Hockney,
were pioneering for what followed. Today, the team at BMW Individual creates
vehicles that are not just personalized, but that always meet the highest
aesthetic standard - and the Neiman Marcus Limited-Edition 2009 BMW Individual 7
Series is certainly no exception.
A photo and description of the Neiman
Marcus Limited-Edition 2009 BMW Individual 7 Series appears in the 2008 Neiman
Marcus Christmas Book. The opportunity to order this spectacular automobile and
fantasy driving experience begins at 12 noon EDT on Thursday, October 16, 2008
by calling 1-866-303-2696. Interested buyers are encouraged to program their
speed dial now. The last BMW offered in the Neiman Marcus Christmas Book sold
out in a record time.
BMW Group In America
BMW of North America, LLC
has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC
began distributing vehicles in 2003. The BMW Group in the United States has
grown to include marketing, sales, and financial service organizations for the
BMW brand of motor vehicles, including motorcycles, the MINI brand, and the
Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of
BMW Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff Lake,
New Jersey.
Information about BMW Group products is available to
consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
BMW CREATES
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