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New Nike "Trash Talk" Shoe Made from Manufacturing Waste |
BEAVERTON, Ore. (13 February, 2008)
— Steve Nash is the All-Star guard for the Phoenix Suns whose passion
for environmental awareness forged a partnership with Nike (NYSE:NKE)to create
the Nike Trash Talk, the first performance basketball shoe made from
manufacturing waste. Nash will debut the Nike Trash Talk tomorrow night in
Phoenix against the Dallas Mavericks.
The Nike Trash Talk is modeled after Nash’s
current shoe, the Nike Zoom BB II Low, and meets Nike’s Considered
design standards (www.nikeresponsiblity.com) for taking a sustainable
approach to performance footwear innovation.
“Any opportunity to promote the environment and
preserve our planet is a step in the right direction,” Nash said. “I’m very
excited to be one of the first athletes to wear the Nike Trash Talk. I think
people will love the shoe, and hopefully by wearing it I can inspire others to
try it out as well.”
Nike footwear designer, Kasey Jarvis said: “I was really looking for a ‘here
and now’ solution to footwear waste, and creating a performance product using
waste materials felt like a very innovative solution. Using Nike’s Considered
design ethos I was able to create a shoe that stands up to the stringent
on-court performance requirements but is also more environmentally
friendly.”
The Nike Trash Talk meets Nike’s Considered design standards
because…
- The upper is pieced together from leather and synthetic leather waste from
the factory floor using zig-zag stitching.
- The mid-sole uses scrap-ground foam from factory production
- The outsole uses environmentally-preferred rubber that reduces toxics and
incorporates Nike Grind* material from footwear outsole manufacturing waste.
- The Phoenix Suns’ colorways will have shoe laces and sockliners which use
environmentally-preferred materials and will be packaged in a fully recycled
cardboard shoe box.
Nike is releasing a limited number of the Nike Trash
Talk in three different colorways – two Phoenix Suns colorways (home and away)
and one colorway for Nash to wear this week for the All-Star Game. The All-Star
colorway will be sold at the House of Hoops by Foot Locker in New York and in
New Orleans this week with a suggested retail price of $100. The Phoenix Suns
colorways will launch April 22, 2008 at the House of Hoops by Footlocker.
About Nike Considered and Nike
Grind:
As part of Nike’s commitment to innovate for a better
world, the company has committed to designing all footwear to meet Nike’s
baseline or higher Considered design standards by 2011. Nike’s Considered ethos
challenges designers to use environmentally preferred materials, reduce waste,
create sustainable manufacturing processes and use innovation to help reduce our
overall environmental impact.
*Nike Grind: Nike created a recycling program in 1993 called Reuse-A-Shoe,
which collects worn-out athletic shoes of any brand and recycles the footwear
into usable material we call Nike Grind (rubber from the outsole, foam from the
midsole and fabric from the upper). We also collect and recycle material left
over from footwear manufacturing.
Nike Grind is used in Considered
product and in sports surfaces such as basketball courts, soccer turf and
playgrounds which are donated to communities around the world.
About Nike
NIKE, Inc. based
near Beaverton, Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated,
which designs, markets and distributes luxury shoes, handbags, accessories and
coats; NIKE Bauer Hockey Corp., a leading designer and distributor of hockey
equipment; and Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories. For more
information, visit nikebiz.com.
NIKETOWN LAS VEGAS
Forum Shops at Caesar's Palace
Las Vegas, Nevada 89109 702-650-8888
NIKE FACTORY STORE
146 Primm
Primm, Nevada 89019 702.874.1495
