Playboy.com, a leading men’s lifestyle and entertainment Web site, has partnered with Quattro Wireless to bring the Playboy.com experience to the mobile consumer. Using Quattro’s GetMobile™ platform, Playboy.com will offer access to the world of Playboy in a mobile-friendly format, combining its compelling lifestyle content with targeted, relevant advertisements from premium sponsors such as AXE Vice body spray and Sony Pictures Home Entertainment.

Whether at work or on the go, Playboy enthusiasts can browse non-nude photos of their favorite Playboy models and get to know turn-ons and turn-offs in their personal interviews. Readers can get their own burning questions answered by the Playboy Advisor, Playboy’s solutions to your most vexing problems. Users can also access trusted reviews of music, games, and books from their mobile phone. For those looking for a quick laugh, the Playboy Joke of the Day serves up irreverent humor with a sexy twist. All of Playboy’s content was adapted by Quattro using its GetMobile™ Platform, ensuring that must-have content is kept fresh and in sync with the wired Web version. In addition, as a part of its Premier Services, Quattro Wireless generates incremental revenues for Playboy by selling and serving rich advertising matched to the interests of Playboy.com’s audience.

“Playboy is one of the world’s most recognized brands and, as our customers increasingly turn to their mobile devices for content, we now can reach them whenever and wherever they are,” said Chris Petrovic, VP of Digital Media for Playboy Media Group. “Quattro enables Playboy to extend its reach into the mobile Internet while maintaining brand consistency with our wired Web site and print publication.”

“Playboy is always on the forefront of technological innovation, and they realize the mobile Internet is an important, growing channel to reach their consumers,” said Lars Albright, Vice President of Business Development for Quattro Wireless. “By combining their high caliber lifestyle content with relevant ad inventory via the mobile Internet, Playboy continues to blaze a trail into new media, extending its brand recognition and leadership position to a new generation of mobile-savvy consumers.”

About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment Web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

For more information please visit www.playboyenterprises.com.

About Quattro Wireless

Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile™ platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.