Praised for Stability, Ease of Use, Full HD Workflow and New Breakout Features

Mountain View, Calif., April 8, 2008 – Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (Nasdaq: AVID) , announced today that Pinnacle Studio™ 11 Ultimate is the recipient of PC Magazine's prestigious Editors' Choice Award for consumer video editing software. This brings the number of consumer and retail awards received by the Pinnacle Studio product line to 36 since its May 2007 release.

Jan Ozer, PC Magazine’s reviewer, praised Pinnacle Studio Ultimate 11 for its stability, noting, “I can say without question that it’s the most stable version I’ve ever seen, and, in that respect, comparable with if not better than other video editors I’ve tested.”

In addition to calling the product’s new pan-and-zoom feature “the most competent pan-and-zoom tool available in any editor, professional or consumer,” the reviewer cited other key benefits including the product’s unparalleled usability, a range of high-quality configurable effects and an audio noise removal tool. He also noted that, “Pinnacle Studio is the only company with such an extensive library of event-specific effects, either bundled with the product or available as an option.” The complete PC Magazine review can be read online at http://www.pcmag.com/article2/0,2817,2143251,00.asp

. “Consumers and the entire video editing industry respect PC Magazine’s Editors’ Choice Awards because they’re based on real-world testing and are completely unbiased,” said Travis White, senior product manager for the Pinnacle Studio line. “We’re honored to have Pinnacle Studio Ultimate 11 receive this prestigious award.”

About the Pinnacle Studio 11 Product Line
Designed for Microsoft® Windows® XP and Windows Vista™ systems, the Pinnacle Studio 11 family includes Pinnacle Studio, as well as Pinnacle Studio Plus and Pinnacle Studio Ultimate with HD support. All three versions include Smart Movie, the automated and time-saving tool that has made Pinnacle Studio a compelling solution for consumers who have never edited before and advanced users who want to quickly create entertaining movies in just a few easy steps.

With support for the AVCHD format, the Plus and Ultimate versions of Pinnacle Studio enable users to capture video from the new AVCHD camcorders and edit their .content directly—without requiring time-consuming format conversions. Videos that have been edited in the HDV or AVCHD format can be authored to standard DVD media that will play on the latest Blu-ray and HD DVD players. They can even be enjoyed on an Apple® iPod®, Microsoft Zune, Sony™ PSP®, and other portable devices. Users can also mix SDV, HDV and photos to create a project that will be “up-sampled” to HD resolution.

Pricing, Availability
Available at e-tail and retail stores, Pinnacle Studio Plus 11 and Pinnacle Studio Ultimate 11 with HD support have MSRPs of $99.99 and $129.99 respectively. The standard Pinnacle Studio version 11, without HD support, is available with an MSRP of $49.99.

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About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a part of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy award-winning products and services, visit www.avid.com.