Dazzle Products Now Include New Software to Effortlessly Create DVDs

and Quickly Edit Entertaining Movies

MOUNTAIN VIEW, Calif., June 19, 2008 –Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (Nasdaq: AVID), announced today the next generation of its market-leading video archiving and editing solutions, Dazzle® DVD Recorder and Dazzle Video Creator Plus. The new Dazzle products follow the same ease-of-use principle that has established the Dazzle family as number one in the consumer video editing hardware market in the U.S. and Europe. With the Dazzle products even inexperienced users can quickly transfer, enhance and preserve their videos on DVDs. Dazzle Video Creator Plus also includes the award-winning Pinnacle Studio^™ video editing software with its exclusive Pinnacle Montage feature and the ability to export to Apple^® iPods^®, Sony^® PSPs^® and upload directly to YouTube^™ and Yahoo^® Video.

Affordably priced, Dazzle DVD Recorder appeals to users who want a simple, reliable way to back up videotapes to DVD but who are not interested in editing them. The video editing features that are included with Pinnacle Studio make Dazzle Video Creator Plus ideal for people who also want a cost-effective solution for enhancing their videos and sharing them on portable devices and on the Internet.

“Many people have their special memories recorded on VHS tapes,” said Tanguy Leborgne, Pinnacle Systems Vice President of Worldwide Marketing. “Unfortunately, videotapes can deteriorate in just five years, depending on the quality of the tape, the environment and the handling. Consumers put their special memories at risk by leaving them on tape. Our new Dazzle line-up was specifically designed to make it easy for anyone to transfer videos to DVD so they can safeguard them, enjoy them and share them with others.”

With plug-and-play connectivity, consumers can transfer video footage to a DVD using a PC. Users simply connect a VCR, DVD player, camcorder, or almost any other video device with analog outputs, to the Dazzle hi-speed USB 2.0 hardware. With the Pinnacle Instant DVD-Recorder software included in both Dazzle products, users can record from video source to DVD with one-click. Pinnacle Instant DVD-Recorder makes an exact copy of the tape to DVD through its direct-to-disc feature, and automatically adds DVD menus and chapter points by detecting scene changes. In minutes, users will be able to save their family videos from deteriorating, and can enjoy their DVD on any home DVD player.

Dazzle Video Creator Plus

In addition to the Pinnacle Instant DVD Recorder software, Dazzle Video Creator Plus includes Pinnacle Studio video editing software. With the software, videos can be easily restored and transformed into high-quality movies with effects, transitions, titles and soundtracks.

Pinnacle Studio’s exclusive feature, Pinnacle Montage, takes the complexity out of video editing by automatically generating all the necessary multi-layered effects, animated graphics and titles. Pinnacle Montage allows users to quickly begin editing with more than 80 single templates divided into 11 themes designed by professional producers and artists.

Pinnacle Studio also offers advanced audio controls, new convenience features such as marker tools in the Timeline, and support for a broad range of export formats and camcorders. In addition to DVD or DVD-image output, the software also supports DV, AVI, DivX®, RealVideo®. WMV, MPEG-1, MPEG-2, MPEG-4, output as well as MP3, Flash Video, WAV and 3GP file output.

Pricing and Availability
Pinnacle Systems Dazzle DVD Recorder and Dazzle Video Creator Plus can be used with Windows® XP (SP 2 or higher) or Windows Vista systems. The Dazzle products will be available through leading retailers, online resellers and the Pinnacle Systems estore by June 22^,,2008 with U.S. retail pricing at $49.99 and $89.99 respectively.

For tips, tricks and techniques on all Pinnacle solutions go to Pinnacle Life.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a part of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV^™, Dazzle^®, Pinnacle ShowCenter^®, and its flagship Pinnacle Studio^™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy^® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar^® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid^® Film Composer^® system for motion picture editing. For more information about the company’s Oscar, Grammy^® and Emmy award-winning products and services, visit www.avid.com.