NEW YORK, NY and PALM BEACH GARDENS, FL, August 03, 2007
-- American Express and The Professional Golfers' Association (PGA) of America
today announced an agreement that makes American Express an Official Patron of
The PGA of America. This relationship will enable American Express to provide a
unique set of golf benefits to its Cardmembers which include access to premier
championship experiences and exclusive golf opportunities year-round. In
addition, this agreement will benefit the PGA's membership base of more than
28,000 men and women professionals dedicated to growing, teaching and managing
the game and the business of golf.
"We are thrilled to link up with The PGA of America to bring even greater
benefits and services to our Cardmembers by creating special programs that will
allow them to take advantage of first-rate access to major golf events including
some of golf's most widely viewed national championships," said Rich Lehrfeld,
Vice President Global Sponsorship and Event Marketing, American Express. "We are
also committed to supporting the future growth of the game and the professionals
who run it."
"The PGA of America is proud to welcome American Express into this historic
new chapter of partnership and public awareness in our Association," said PGA of
America Chief Executive Officer Joe Steranka. "American Express has more than
150 years of experience in providing exceptional service, of which it has
established itself as a great partner to the busy golf traveler and
professional. We look forward to having American Express as a patron to enhance
the spectator experience at our championships and underscore the value to the
membership of the Official Patron program."
TOURNAMENT ACCESS AND
ONSITE EXPERIENCES
With this new relationship, American Express can now
provide advanced ticket sales and onsite experiences at some of golf's most
anticipated tournaments, including the PGA Championship, Senior PGA Championship
and the Ryder Cup.
American Express onsite opportunities(1)
at the upcoming PGA Championship in Tulsa include:
- Complimentary 10-minute one-on-one golf lesson with PGA Professionals at the
PGA Learning Center, where Cardmembers can also receive a personalized golf
swing video analysis to help them improve their game
- Onsite hospitality suite exclusively for Cardmembers with a silent auction
to benefit The PGA Foundation
- Cardmembers can receive complimentary use of "myLEADERBOARD" handheld device
to take out onto the course and track the action
- Commemorative gift with merchandise purchase for Cardmembers
Additionally, beginning September 4th, American Express Cardmembers will be
able to purchase a limited number of tickets to the 2008 Ryder Cup at Valhalla
Golf Club in Louisville, KY, prior to sale to the general public through the
Members Clubhouse at www.americanexpress.com/golf. American Express will
announce additional PGA-related benefits over the coming
months.
SUPPORT FOR PGA PROFESSIONALS
As part of this
agreement, American Express will support PGA Professionals' efforts to grow
their businesses and support the men and women of the PGA through a variety of
regional golf events and activities to promote the game of golf.
The PGA
agreement rounds out American Express' commitment to providing unparalleled
access to the golf lifestyle and builds upon the groundbreaking partnership
American Express formed with the United States Golf Association last December.
Cardmembers can find ongoing updated information about golf benefits, exclusive
travel packages and gear as well as special access to a range of prestigious
golf championships by regularly visiting the Members Clubhouse at
www.americanexpress.com/golf.
About The PGA of America
The PGA
of America is the world's largest working sports organization comprised of
28,000 men and women golf professionals who are the recognized experts in
growing, teaching and managing the game of golf while serving millions of people
throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA
of America has enhanced its leadership position in a $62 billion-a-year industry
by growing the game of golf through its premier spectator events, world-class
education and training programs, significant philanthropic outreach initiatives,
and award-winning golf promotions. Today's PGA Professional is the public's link
to the game, serving an essential role in the operation of golf facilities
throughout the country.
The PGA Official Patron program is designed to uniquely position each patron
as a category-exclusive provider of products and services to The PGA of America.
Each PGA Official Patron is recognized with unprecedented visibility and
exposure at The PGA's highest-profile Championships.
About American Express
American Express has long been the Card to
bring a premium level of customer service and unique benefits and experiences to
golfers. From access to special golf to exclusive ticket access at championship
tournaments, American Express drives golf dreams out of the bunker. Only through
membership can Cardmembers enjoy specially-designed travel packages, use
Membership Rewards® points to redeem for equipment and apparel from premium golf
brands or earn double points when spending at top online golf merchandisers.
(1) terms, conditions and restrictions
apply