Discontent Soars as
Airline Industry Continues to Experience Turbulence;
Continental, JetBlue,
Midwest, Southwest and Virgin America Outfly the Rest
Singapore Airlines
Takes Top International Honors in an Eight-Survey Streak
Tampa and Hong Kong
are Favorite Airports; LaGuardia and JFK Disappoint
NEW YORK, Nov. 20, 2007 – Zagat Survey today announced the results of the
2007 Zagat/ "Today" show Global Airlines Survey – its first since 2005. The
survey covered 7,498 frequent fliers who rated 84 airlines and 46 major
airports. Each airline was separately rated on its premium and economy service
for both domestic and international flights. The typical survey participant took
19.7 flights in the past year aggregating 147,000 trips. The respondents also
provided unabashed comments about flying the friendly – or not so friendly –
skies. Discontent with the air travel industry is so high that 61% of the
respondents favored the enactment of the Airline Passengers Bill of Rights,
which, inter alia, would ensure that passengers be compensated for bad air
travel experiences. Only 5% oppose the bill while 34% still don't know what it
is.
Domestics: Overall, America's major airlines
continue to disappoint on their domestic service. Looking back to Zagat's first
airline survey in 1990, the average overall quality ratings of American
Airlines, Delta, Northwest,
United and US Airways decreased anywhere from
five to nine points on the Zagat 30 point scale. Of the U.S. majors, only
Continental and Southwest bucked this trend
thanks to strong management, good labor relations and largely new fleets.
Overseas: As always, international airlines
fared much better than U.S. domestic carriers. Singapore
Airlines swept the competition again for both international economy and
international premium classes earning the No. 1 spot in every category. Other
international pacers include Cathay Pacific, Virgin
Atlantic, Emirates Airline and
ANA.
Tim Zagat, co-founder and CEO of Zagat Survey stated, "Our results
show that the airline industry continues its steep descent in the eyes of the
flying public – record delays, cancellations and crowding continue to besiege
travelers' experiences. While no airline is immune to these issues, several
domestics managed to perform especially well, including
Continental, Southwest,
Midwest, JetBlue and newcomer Virgin
America. It's good to see that it's possible to overcome all the
challenges facing the industry."
| And The Winners Are: |
Top Five: |
| Overall Quality, U.S. Economy: |
- Midwest Airlines
- Virgin America
- JetBlue Airways
- Frontier Airlines
- Hawaiian Airlines
|
| Overall Quality, U.S. Premium: |
- Virgin America
- Continental Airlines
- Hawaiian Airlines
- Alaska Airlines
- AirTran Airways
|
| Overall Quality, Int'l Economy: |
- Singapore Airlines
- Emirates Airline
- Thai Airways
- ANA (All Nipon Airways)
- Air New Zealand
|
| Overall Quality, Int'l Premium: |
- Singapore Airlines
- Cathay Pacific Airways
- Virgin Atlantic Airways
- Emirates Airline
- ANA (All Nippon Airways)
|
| Frequent Flier Program, U.S Based: |
- Southwest Airlines
- Alaska Airlines
- Continental Airlines
- JetBlue Airways
- AirTran Airways
|
| Domestic Website: |
- Southwest Airlines
- JetBlue Airways
- Continental Airlines
- Virgin America
- American Airlines
|
Smaller, Newer, Better: While most major U.S.
carriers continue to decline, several smaller, newer carriers rose to the top.
In a repeat performance, Midwest Airlines pulled the No. 1 spot
for domestic economy class yet again, has taken top honors in the past eight
Zagat surveys. Virgin America and JetBlue
Airways followed respectively as No. 2 and 3.
Airports – Best and Worst: When asked to rate
the major U.S airports, the surveyors also sided with the little guys:
Tampa International received top marks for overall quality (a
21 rating out of a possible 30), while Minneapolis-St. Paul
International takes tops for domestic travel, dining, leisure amenities
and passenger security. Perhaps New Yorkers won't be surprised to learn that
LaGuardia Airport finished last in almost every category –
except security.
|
Top US Airports: |
| 21 |
Tampa International |
| 20 |
Denver International |
|
Minneapolis-St. Paul (tied with above) |
Irritants: Delays and cancellations reached
near-crisis proportions in the U.S. over the past year – topping surveyor's list
of irritants with 35% of the vote. Southwest, Continental and JetBlue do best in
this regard; US Airways comes in last. Cramped seats and crowded planes ran a
close second at 34%, poor service rated 15%, followed by security delays (5%),
and lack of information about flight status (5%). Despite all of this, 44% of
flyers say they are traveling as much as they did two years ago. Not
surprisingly, they say they're getting less for their money. With gratis snacks
and meals becoming a thing of the past, only 19% of flyers say they would
purchase snacks onboard; 60% would rather purchase a meal at the airport
instead. Surveyors' favorite airports for buying a meal are Minneapolis-St.
Paul, Seattle-Tacoma and Houston George Bush.
Web Air: More than ever, surveyors say they are
using airline websites to book their flights (60%). Another 15% visit travel
websites such as Expedia and Travelocity. Other means of reserving, e.g.,
calling the airline or using a travel agent, continue to decline. Surveyors
awarded top website honors to Southwest, JetBlue and Continental
respectively.
Outtakes: The surveyors had plenty to say about
the current state of airline travel. Below is a sample of their comments that
our lawyers say are not suitable to print with the airline's name. For a full
list of outtakes and survey results, please visit http://www.zagat.com/airline
- I'd rather be a package on FedEx
- Their planes make Larry King look young
- If they could have pay toilets, they would
- The legroom is great if you're a yard gnome
- There's a better chance of talking to George W. Bush than customer relations
- Only good thing about first class these days is that you get to leave the
plane first
- When asked what kind of chicken they had, she replied "the dead kind"
- Sitting any closer might constitute marriage in some states
- Makes standing in the DMV seem like fun
- They fired the last employee found smiling
- I thought the Geneva Convention prevented this kind of thing
# # # # #
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