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Introducing Priceline's Inside Track On Airline Tickets
Source: Priceline
Mar 13, 2008 - 2:28:27 PM

NORWALK, Conn.- March 12, 2008--Priceline.com (Nasdaq: PCLN) introduced today a new suite of free, personalized airline ticketing features, called Inside Track, for its airline tickets services. Inside Track is a sophisticated, yet personal ticket scout that combs through thousands of flights and fares, both now and in the future, to find customers the best possible deals for the trips they want to take.

"With Inside Track, priceline.com delivers the kind of comprehensive market-wide price trend functionality consumers have come to expect from Web 2.0 travel applications, plus the savings that are unique to priceline.com due to our elimination of booking fees on published fares and our Name Your Own Price(R) airline ticketing service," said Brett Keller, priceline.com's Chief Marketing Officer.

Among its many features, Inside Track offers:

    --  Sample Fares To Destinations Around the World. - Using an
        interactive map of the U.S., customers can click on a
        highlighted city or choose from a drop-down menu of hundreds
        more cities. Inside Track will instantly display a collection
        of recent fares from that city to other destinations around
        the U.S. - and around the world.

    --  Fare Trend Analysis. Customers also will see whether fares for
        their desired trip have gone up or down recently - and by what
        percent.

    --  Individual Market-Specific Best Days To Fly Calendar - Fares
        can vary dramatically depending on travel dates. For a
        specific trip, customers can select a month and Inside Track
        will show them day-by-day round-trip and one-way fare
        comparisons. This feature, one of priceline.com's most popular
        during the holidays, has been enhanced to focus on any trip
        and time frame a customer chooses.

    --  Price Drop Alerts. Customers who put their favorite trips into
        their personalized Priceline traveler profile will receive
        e-mail alerts when fares drop for specific travel dates
        they've searched. The alerts contain the departure and return
        dates, the old price, the new price and the percentage
        savings. Customers also receive alerts when the overall price
        for a ticket drops.

    --  Latest Flight Price Trends From Around The Country. This
        feature tracks and shows flight price trends to and from
        different destinations around the country.

As always, priceline.com customers looking for a particular trip will be presented with an easily searchable grid of different published-price fares from all the leading network airlines, as well as regional and low-cost airlines such as JetBlue. Priceline.com charges no booking fees on its published-price domestic and international fares. This means that, in most cases, priceline.com customers will pay less for their tickets than they would at other major full-service online travel reservation services, including Expedia, Travelocity and Orbitz.

About Priceline.com(R) Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) provides online travel services in 22 languages in over 60 countries in Europe, North America, Asia, the Middle East and Africa. Priceline.com operates Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service.

Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 60 countries in 16 languages and offers its customers access to over 41,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com's TripFilter advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price(R) service, which can deliver the lowest prices available.

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03.13.08 Introducing Priceline's Inside Track On Airline Tickets
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11.26.07 Priceline.com Signs Multi-Year Partnership Agreement with JetBlue Airways
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